KFC announced it was testing Beyond Fried Chicken, in partnership with Beyond Meat. The plant-based fried “chicken” will be available at a single KFC location in Atlanta.
Beyond Meat mentioned in the Press release
”KFC turned to Beyond Meat to create a finger lickin’ good plant-based fried chicken that would appeal to lovers of both Beyond Meat and KFC. Beyond Fried Chicken is a game changer – the perfect choice for those searching for plant-based meat options on-the-go.”
— Beyond Meat (@BeyondMeat) August 27, 2019
Beyond Meat has recently announced deals with chains including Subway, Dunkin’, and Del Taco.
KFC said it would consider customer feedback as it decides whether to test the menu item at more locations or launch it nationally.
Popeyes and Chick-fil-A have been fueling the debate about where to get the best chicken sandwich for weeks. Meanwhile, KFC introduced plant-based Beyond Meat fried chicken at a single location in Atlanta and sold out in about 5 hours, the company said.https://t.co/rVfTAjAYyH
— The New York Times (@nytimes) August 28, 2019
It was sold out in five hours!
With the test, KFC joined several other major fast-food companies in dabbling in making meat alternatives more mainstream. Most are using either Beyond Meat’s products or those made by Impossible Foods to replace the meat in their most popular products — the Burger King Whopper, a White Castle slider and so on.